![]() “On top of that, Wells simply does things the right way – something that has been at the forefront for us when looking at potential acquirers. As Halo Top continues to mature, Wells’ expertise in everything from operations, to managing brands, to making ice cream products for over a century will help Halo Top become an even better product and stronger brand. Thats why we set out to make a light ice cream that. Justin Woolverton, Founder & CEO of Halo Top, added: “We’re thrilled to join the Wells family. Here at Halo Top, we believe frozen treats should feel good and taste good. ![]() We love ice cream and will leverage Halo Top’s brand equity and awareness to help grow it.”# We have the sales and marketing expertise, but more importantly the passion, to help grow this brand even further. Wells Enterprises, which owns Blue Bunny ice cream and other frozen treats, is acquiring the Halo Top brand from Eden Creamery for an undisclosed amount. “Wells has been making ice cream products for over 100 years. Graeme Pitkethly, Unilever’s finance director, highlighted how very, very quickly Halo Top had grown taking 1.5 share points from us. We feel it is a good fit for the Wells portfolio as we look to broaden our offerings for consumers. LA-based low-calorie ice cream brand Halo Top has played a large role in the explosion of craft ice creams, with Unilever and General Mills both noting the startup’s influence on the industry. “Halo Top met a consumer need that no one else in the category was serving. Mike Wells, CEO and president of Wells Enterprises said: “Halo Top disrupted the ice cream category by providing a high protein, low sugar, low-calorie dessert that gave consumers a reason to purchase ice cream as a treat again. In connection with the purchase, Wells also has agreed to license the Halo Top brand outside of the US and Canada to a new company, which will be led by Doug Bouton, president & COO of Halo Top. The purchase of Halo Top means that Wells now owns five ice cream brands, including the Blue Bunny range. One report from Reuters suggested that Eden Creamery valued the brand at as much as $2 billion. Target/Grocery/Frozen Foods/Halo Top : Ice Cream & Frozen Desserts (8). Reports in 2017 suggested that Eden Creamery was exploring a sale of the brand, as the company aimed to capitalise on the growing demand for premium, ‘healthy’ ice cream brands from big businesses aiming to adapt to changing consumer habits. Halo Top produces a wide range of low-calorie ice creams, and was one of the first major brands to build a strong presence in the low-calorie ice cream space. It may not be reproduced in any way whatsoever without Wm Morrisons Supermarkets Limited prior consent, nor without due acknowledgement.US-based ice cream manufacturer Wells Enterprises has acquired low-calorie ice cream brand Halo Top from Eden Creamery for an undisclosed figure. This data is supplied for personal use only. Woolverton currently resides in Los Angeles, California. By 2017 Halo Top had grown to annual sales of 342.2 million. He founded the company in 2011, while working as a corporate lawyer. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. Our Chocolate light ice cream is full of wonderfully scrumptious chocolate taste at only 300 calories per pint, and 100 flavor. Justin Woolverton is an American entrepreneur and CEO of the ice cream company Halo Top Creamery. Where this description contains a link to another party's website for further information about the product, please note that Wm Morrisons Supermarkets Limited has no control over and no liability for the contents of a 3rd party website. You should note that products and their ingredients are subject to change, so it is important you check the labels of products supplied in each delivery. Buy products such as Halo Top Peanut Butter Cup Light Ice Cream for in-store. Browse our wide selection of Ice Cream for Delivery or. While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for your reading of the product packaging and label prior to use. Shop for Halo Top Ice Cream in our Frozen Foods Department at Metromarket. Shop Halo Top Chocolate Light Ice Cream Frozen Dessert For Summer - 16 Fl. This page serves as a summary for information purposes only, and is designed to enhance your shopping experience on the website.
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